XO is a private aviation platform that emerged in 2018 from the rebranding of JetSmarter, a company that had gained attention for its app-based approach to private jet booking. Now part of Vista Global Holding alongside VistaJet, XO is headquartered in Dubai and operates with a technology-first philosophy aimed at making private aviation more accessible to a broader market segment than traditional charter services.
The platform provides access to over 300 aircraft through its partner fleet network, offering a range of options from full charter to shared flights where passengers can book individual seats on scheduled private jet routes. XO’s membership programs provide tiered benefits including reduced pricing, priority booking, and access to exclusive shared flight routes on popular city pairs, particularly within the United States and between major European destinations.
XO’s most distinctive feature is its shared flight model, which allows travelers to experience private aviation at a fraction of the cost of a full charter by splitting the aircraft cost with other passengers. The company’s mobile app provides real-time availability, instant booking, and dynamic pricing. While the shared flight concept has made private aviation more accessible, XO also offers traditional on-demand charter for clients who need a fully private experience with customized routing and scheduling.